Structured Data FAQ
5 questions answered.
What is structured data (JSON-LD)?▾
Structured data is markup that helps search engines understand web page content programmatically. JSON-LD is the most recommended format, written inside <script type="application/ld+json"> tags. Structuring FAQs, products, reviews, and events increases the chances of rich results (star ratings, FAQ sections) in search results.Read the structured data guide →
How can I verify my structured data?▾
Three methods: (1) Google's Rich Results Test (search.google.com/test/rich-results) — check detected schemas and errors. (2) Schema.org Validator (validator.schema.org) — check JSON-LD syntax. (3) Chrome DevTools console — run document.querySelectorAll('script[type="application/ld+json"]'). Our tool also auto-checks structured data during SEO diagnosis.Diagnose structured data for free →
What are the benefits of FAQPage structured data?▾
FAQPage structured data can trigger FAQ rich results — expandable Q&A sections in search results that increase your real estate and CTR. AI Overview (AIO) also tends to prefer FAQ-formatted information. Note: per Google guidelines, FAQs in JSON-LD must also be visible on the page.
Which schema types should I implement?▾
Depends on site type. Business: Organization + WebSite + FAQPage. Blog: Article + BreadcrumbList. E-commerce: Product + Offer + AggregateRating. SaaS/Tools: SoftwareApplication + Offer + FAQPage. Start with WebSite + Organization + BreadcrumbList as basics, then add site-specific schemas.
Why isn't my structured data showing in search results?▾
Four common reasons: (1) JSON-LD syntax errors — validate with Google's Rich Results Test. (2) Guideline violation — content defined in JSON-LD must also be visible on the page; hidden content gets ignored. (3) Crawl/index delay — Google needs days to weeks to re-crawl after implementation. Request indexing via Search Console's URL Inspection to speed this up. (4) Google's discretion — even valid structured data doesn't guarantee rich results; display is ultimately Google's decision.Diagnose structured data for free →