Keywords & Content FAQ
9 questions answered.
How do I choose the right keywords?▾
Keyword selection follows three steps: (1) brainstorm keywords related to your service, (2) expand candidates using Google Suggest and related searches, (3) prioritize by search volume and competition. Start with low-competition long-tail keywords (3+ words), then gradually target broader keywords as your authority grows.Use the keyword research tool →
What are long-tail keywords?▾
Long-tail keywords are specific search queries with 3+ words. For example, 'SEO' is a head keyword while 'free SEO score checker tool' is long-tail. They have lower search volume but higher conversion rates due to clear search intent, and less competition makes them easier to rank for. New sites should start with long-tail keywords.
How do I check search volume?▾
Three main methods: (1) Google Keyword Planner (requires Google Ads account, free version shows ranges), (2) Google Suggest + keyword research tools (our tool supports this), (3) paid tools like Ahrefs or SEMrush. Exact numbers require paid tools, but free tools work well for relative comparisons.Check search volume →
Does rewriting content improve SEO?▾
Yes, when done properly. Effective rewrites: (1) align content with search intent, (2) update with latest information, (3) add missing information, (4) improve readability and structure. Simply adding words or stuffing keywords is counterproductive. Prioritize pages with high impressions but low clicks in Search Console.Read the content rewrite guide →
What are the risks of duplicate content?▾
Duplicate content makes it hard for Google to determine which page to show in results, potentially displaying the wrong page or diluting ranking signals. Manual penalties apply only to malicious duplication, but technical duplicates (www variants, parameters, HTTP/HTTPS) still cause signal dilution. Fix with canonical tags and 301 redirects.
What is search intent?▾
Search intent is the purpose behind a user's search query, classified into four types: (1) Know — seeking information (e.g., 'what is SEO'). (2) Do — wanting to take action (e.g., 'SEO score checker'). (3) Go — navigating to a specific site (e.g., 'Search Console login'). (4) Buy — considering purchase (e.g., 'SEO tools comparison'). Aligning content with search intent is the single most important factor for ranking.
Does longer content rank better?▾
Word count is not a Google ranking factor. What matters is having sufficient information to satisfy search intent. Writing 5,000 words for a query answerable in 1,000 adds noise and degrades user experience. Top-ranking pages' word counts are a correlation, not causation. Aim for the shortest content that fully satisfies the search intent.
How do internal links help SEO?▾
Internal links connect pages within your site and serve three functions: (1) Crawl facilitation — crawlers discover pages through internal links. (2) Link equity distribution — ranking signals flow through links. (3) User engagement — increases pages per session. Best practices: link between topically related pages, use descriptive anchor text with keywords, and concentrate more internal links on your most important pages.
How do I find my competitors' keywords?▾
Three main methods: (1) Competitor keyword tools — enter a URL to see which keywords competitors rank for. Our tool lets you extract competitor keywords for free. (2) Use Google's 'site:' command to search a competitor's indexed pages and identify keyword patterns. (3) Compare your Search Console data with competitors to find content gaps — keywords they rank for but you don't. Competitor analysis is the most efficient way to discover new content topics.Research competitor keywords for free →