Structured Data FAQ
6 questions answered.
What is structured data (JSON-LD)?▾
Structured data is markup that helps search engines understand web page content programmatically. JSON-LD is the most recommended format, written inside <script type="application/ld+json"> tags. Structuring FAQs, products, reviews, and events increases the chances of rich results (star ratings, FAQ sections) in search results.Read the structured data guide →
How can I verify my structured data?▾
Three methods: (1) Google's Rich Results Test (search.google.com/test/rich-results) — check detected schemas and errors. (2) Schema.org Validator (validator.schema.org) — check JSON-LD syntax. (3) Chrome DevTools console — run document.querySelectorAll('script[type="application/ld+json"]'). Our tool also auto-checks structured data during SEO diagnosis.Diagnose structured data for free →
What are the benefits of FAQPage structured data?▾
FAQ rich results were fully deprecated on May 7, 2026, but FAQPage structured data still has benefits. (1) Google continues to use it for page understanding (Google officially states 'removal is unnecessary'). (2) AI Overview (AIO) tends to prefer FAQ-formatted information for citations. (3) AI search engines like Perplexity, ChatGPT Search, and Gemini use FAQ schema for Q&A extraction. While rich result display is gone, its value as an 'AI understanding layer' has increased in the AIO/GEO era.Read the FAQ schema deprecation report →
Which schema types should I implement?▾
Depends on site type. Business: Organization + WebSite + FAQPage. Blog: Article + BreadcrumbList. E-commerce: Product + Offer + AggregateRating. SaaS/Tools: SoftwareApplication + Offer + FAQPage. Start with WebSite + Organization + BreadcrumbList as basics, then add site-specific schemas.
FAQ rich results were deprecated — should I remove FAQ structured data?▾
No. Google officially states 'you do not need to remove FAQPage structured data.' FAQ rich results were completely removed from search results on May 7, 2026, but structured data continues to function as an 'understanding layer' for Google's page comprehension. AI search engines including Perplexity, ChatGPT Search, Gemini, and AI Overviews use FAQ schema as a signal for Q&A extraction. Removing it means reducing your own citation opportunities from these AI search engines. However, if your FAQ markup contains Q&A unrelated to the page content (spam-like usage), it should be cleaned up or corrected.Read the FAQ schema deprecation report →
Why isn't my structured data showing in search results?▾
Four common reasons: (1) JSON-LD syntax errors — validate with Google's Rich Results Test. (2) Guideline violation — content defined in JSON-LD must also be visible on the page; hidden content gets ignored. (3) Crawl/index delay — Google needs days to weeks to re-crawl after implementation. Request indexing via Search Console's URL Inspection to speed this up. (4) Google's discretion — even valid structured data doesn't guarantee rich results; display is ultimately Google's decision.Diagnose structured data for free →