FreeLocal SEOAudit Tool

Check if your business website is optimized for local search.Audit the local SEO foundation that powers your MEO (Map Engine Optimization) efforts.

LocalBusiness schema, NAP info, and Google Maps — checked in one click

Local SEO vs MEO: What's the Difference?

MEO focuses on Google Maps rankings. Local SEO optimizes your website for local search. Both are needed to rank in local results.

MEO = Google Maps Optimization

Optimizing your Google Business Profile — reviews, photos, business info. Focuses on improving your position in Google Maps results.

Local SEO = Website Optimization

LocalBusiness schema, NAP consistency, region keywords on your website. Maximizes the impact of your MEO efforts.

Why You Need Both

Google uses both your Business Profile and website to determine local rankings. Without LocalBusiness schema, Google can't fully understand your business.

No Local SEO = Half the MEO Impact

MEO alone isn't enough. Without NAP info and structured data on your site, Google can't verify consistency, making it harder to rank in the local pack.

5 Local SEO Items We Check

Enter a URL and we automatically check: (1) LocalBusiness JSON-LD schema, (2) Phone number (tel: link), (3) Address (postal code/region), (4) Google Maps embed, (5) Region keywords in title/meta/h1.

All checks are HTML-based with zero external API cost. Results appear in a separate section from the SEO score, so non-local sites aren't penalized.

Maximize MEO with Local SEO

Check Your Local SEO Status

Enter a URL to audit your local SEO. Combine with MEO for better local search rankings.

FAQ

What's the difference between MEO and Local SEO?
MEO focuses on Google Maps rankings through Google Business Profile management. Local SEO optimizes your website with structured data, NAP info, and region keywords. Both are needed for top local search results.
Does skipping Local SEO reduce MEO effectiveness?
Yes. Google references both your Business Profile and website. Without address, phone, and structured data on your site, NAP consistency can't be verified, potentially hurting local pack rankings.
What is LocalBusiness structured data?
A type of JSON-LD markup that describes your business name, address, phone, hours, and category in a machine-readable format. Helps Google display rich snippets with business details.
What is NAP information?
NAP stands for Name, Address, Phone. Consistency of NAP across your website, Google Business Profile, and directory sites is a key local search ranking factor.
Is the Local SEO audit free?
Yes. When you run a free SEO check, the Local SEO audit section appears automatically in the results. No extra charge.
Is Local SEO only for restaurants and salons?
No. Any business serving a local area needs Local SEO — dentists, law firms, real estate agents, tutoring centers, clinics, and more.