SEO Guide

How to Use Suggest Keywords: Sorting Them and Choosing What to Write

Pulling suggest keywords in bulk is the easy part. The hard part comes after: how to group the list, which terms deserve an article, and which belong on a page you already have. Using 19 suggestions we actually pulled, this guide walks from grouping to the decision.

9 min read2026-10-15

Use suggest keywords by grouping them by answer shape — definition, how-to, tool, comparison, improvement — and covering each shape with one page. One article per term makes your own pages compete. Suggestions are not ordered by search volume, so decide what to write by four checks: overlap with existing pages, what you can add, volume, and the shape of the top-ranking pages.

What Suggest Keywords Tell You — and What They Don't

Suggest keywords are the predictions (autocomplete) Google shows as you type in the search box. Google says they reflect real searches, adjusted for language, location, and trending topics. To use them well, separate what they tell you from what they don't.

QuestionFrom suggestionsNote
The phrasings people actually searchYesGoogle says predictions are based on real searches
What people want alongside the termYes"what is", "how to raise" and so on show the kind of answer wanted
How often each is searched, or what the order meansNoGoogle says predictions are not simply the most common queries
Whether you can rankNoJudge by looking at the pages that rank now
Whether it overlaps your existing pagesNoCheck your page list and Search Console

In short, suggestions tell you what people want to know, not which terms matter. Importance is decided by the grouping and the four checks that follow.

Pulling Them for Real: 47 Requests for "ドメインパワー" (Domain Power)

On October 15, 2026, we sent 47 requests to Google's suggestions using "ドメインパワー" (domain power) as the seed: the term itself, plus the term followed by each of the 46 hiragana characters. Appending one character at a time is how most bulk tools work, including Direbase's keyword suggest.

  • 35 of the 47 requests returned nothing. After removing duplicates, 19 terms remained.
  • The same day, "seo 診断" (with a space) returned zero predictions, while "seo診断" (no space) returned five. How you write the seed changes what you get.

The 19 terms

ドメインパワー とは / ドメインパワーとは / ドメインパワー 意味 ない / ドメインパワー 確認 / ドメインパワー 確認方法 / ドメインパワー 調べる / ドメインパワー 調べ方 / ドメインパワー 計測 / ドメインパワー 無料 / ドメインパワー 計測 無料 / ドメインパワーチェック 無料 / ドメインパワーチェックツール / ドメインパワー計測ツール / ドメインパワー ahrefs / ドメインパワー moz / ドメインパワー ラッコ / ドメインパワー 上げ方 / ドメインパワー 目安 / はてなブログ ドメインパワー

How many you get varies widely by seed, and a short list does not mean low demand. The grouping that follows works the same whether you have dozens of terms or hundreds.

Group by Answer Shape

The usual way to group suggestions is the four search intent types (Know, Go, Do, Buy). When deciding what to write, though, it helps to go one level finer: what shape of answer would satisfy the searcher. Here are the 19 terms grouped that way.

Answer shapeTermsFitting pageWhere we answer it
Definitionとは (what is) / 意味 (meaning)An explanation of the termGuide article (what domain power is)
Doubt / objection意味 ない (pointless?)A piece that answers with evidenceLab article (fact-check)
How-to確認 / 確認方法 / 調べる / 調べ方 / 計測 (check, how to check, measure)A page that walks through the stepsTool page (you can check right there)
Looking for a tool無料 / チェックツール / 計測ツール (free, checker, tool)The tool itselfTool page
Comparison / brandahrefs / moz / ラッコHow it differs from other vendors' metricsTool page FAQ and the guide's comparison section
Benchmark目安 (what's a good score)How to read the numberTool page benchmark table and the guide
Improvement上げ方 (how to raise it)A prioritized list of actionsGuide article (how-to-raise section)
With contextはてなブログ (on Hatena Blog)An answer narrowed to one platformNot written (see the decision below)

Nineteen terms collapse into eight shapes. "Check", "how to check", "look up", "how to look up" and "measure" differ only in wording; the answer they want is the same. Count shapes, not terms.

Answer Each Shape With One Page

On this site, domain power is answered by three pages: the tool page, a guide article on the term, and a fact-check article. The last column of the table above is that split. In Search Console for the 28 days from September 17 to October 14, 2026, "how to look up", "checker tool", "how to raise" and "what's a good score" all drew their impressions to the tool page, at average positions of 10 to 17.

It shows one page can surface for many phrasings without a page per term. Make a page per term instead, and your own pages compete for the same query, leaving each one stuck in the middle.

Google's spam policies list, as an example of scaled content abuse, creating many pages that contain search keywords but offer little or no value to readers. Turning each suggestion into its own article title moves toward exactly that.

Four Checks Before Writing a Term Up

For each answer shape, run these four checks in order. If any answer is no, don't create a new article — add to an existing page or skip it.

  1. 1. Is the answer shape different from your existing pages?

    If it is the same shape, don't make a new page — add a section or FAQ to the existing one. Separate pages end up competing with each other for the same term.

  2. 2. Can you add information or judgment only you can?

    If you can only repeat what the top pages say, there is no reason to write it. Pick terms where you can add tested results, numbers, or decision criteria.

  3. 3. Did you check search volume another way?

    Suggestions don't show volume. Use a search volume tool or impressions in your own Search Console to confirm the term is worth targeting.

  4. 4. In what shape do the top pages answer?

    Search it and look at the top 10. Publishing an explainer for a term where tools fill the results does not match what searchers want.

The last row, "domain power on Hatena Blog", is not written up here because it fails the second check: we have no tested results from running a Hatena Blog, so there is nothing to add over the top pages. For someone who does have that experience, it is a promising term.

Common Mistakes

One article per term

"How to check", "how to look up" and "check" want the same answer. Splitting them makes your own pages compete, and edges toward what Google's spam policies describe as creating many pages that contain search keywords but mean little to readers.

Cramming everything into one article

The opposite failure: showing the same page to someone looking for a tool and someone doubting the metric serves neither. Separate what has a different answer shape.

Throwing away doubt/objection suggestions

Terms like "pointless?" are exactly where readers get stuck. Addressing them head-on is what sets an article apart.

Trying only one spelling

As measured below, a single space changes the results. Try the seed two or three ways — with and without spaces, in different scripts.

Researching while signed in

Google says predictions can reflect your search history when signed in. Research signed out or in a private window so you don't collect suggestions skewed toward you.

You Can Pull Them by Hand — a Tool Only Shortens the Pulling

Typing "ドメインパワー あ", "ドメインパワー い" and so on into the search box collects the same terms without any tool. It just takes 47 entries and de-duplication.

Direbase's keyword suggest does the pulling and de-duplication from one entry, and paid plans show search volume alongside (Basic plan and up). But a tool only shortens the pulling. Grouping by answer shape and running the four checks is still your call, as described here.

Related Tools

Sources (checked October 15, 2026)

The suggestions shown were pulled on October 15, 2026. Predictions change with time, location, and sign-in state.

FAQ

Are suggest keywords ordered by search volume?▾
No. Google says predictions are not simply the most common queries for a topic. They reflect real searches adjusted for language, location, and trending topics. Check volume separately with a search volume tool or impressions in your own Search Console.
If a term returns few suggestions, does that mean there is no demand?▾
Not necessarily. How you write the seed changes the results a lot. In our test on October 15, 2026, "seo 診断" (with a space) returned zero predictions and "seo診断" (no space) returned five. Try two or three spellings before drawing conclusions.
Should I write one article per suggestion?▾
No. Terms like "how to look up", "how to check" and "look up" want the same answer. Covering each answer shape with one page avoids your own pages competing for the same query. Mass-producing a page per term also edges toward what Google's spam policies call scaled content abuse.
Is it fine to research suggestions while signed in?▾
It is safer not to. Google says predictions can change based on your search history when you are signed in. Research signed out or in a private window so you don't collect suggestions skewed toward you.
What should I do with negative suggestions like "... pointless"?▾
Keep them and use them as points to address. Negative terms show exactly what readers doubt. A section or FAQ that answers with evidence sets your article apart from ones that only define the term. If the answer shape is very different, a separate fact-check piece can be the right call.

Once You Have the Terms, Check the Page That Answers Them

Pull suggestions in bulk, group them by answer shape, then check that the page you assign them to has its title, headings, and structured data in order.

Use keyword suggest
今井政和

Written by

今井政和

SEO Director / Frontend Developer

SEO Director with 20+ years of web industry experience. Creator of Direbase and the official WordPress plugin "ORECTIC SEO CHECK." Author of a book on web strategy inspired by Edo-era merchant principles.

@imai_director